For the Cabo Crush summer campaign, Rihanna’s Savage x Fenty wasn’t just dropping lingerie, it was launching a vibe. Known for its radical inclusivity, unapologetic sex appeal, and culturally disruptive visuals, Savage x Fenty has redefined what a fashion campaign looks like. For this drop, the brand opened up a global call: thousands of creatives submitted artwork that could help shape the visual identity of the season.
From that ocean of submissions, our piece, a bold, hand-built collage blending surreal tropical textures with pop-saturated color and raw paper cuts, was selected as one of only four winners. That selection gave us a unique role: co-directing the aesthetic tone of a campaign that would be seen around the world. We worked closely with artist-filmmaker Rafael Perez to develop a visual language that felt sunny, sensual, and slightly off-reality, an energy that Savage x Fenty translated across every layer of the launch.
The Challenge
The hardest part was the freedom. With such an open brief, the challenge became finding a visual language that felt fresh and disruptive, true to Savage x Fenty, but still flexible enough to lead a global campaign. We explored three versions of the collage: the first felt too ethereal, the second leaned futuristic. It wasn’t until we leaned into tropical heat and summer boldness that it clicked. The process was fully digital, starting with rough layouts made from found images, then illustrating each element from scratch. Working alongside longtime collaborator Rafael Pérez made the vision sharper, faster, louder. This was our first time testing the limits of collage on a global stage, and it left us wanting to take it even further, into a fully animated world.
When Rihanna Entered Our World
The Cabo Crush campaign rolled out globally, with our collage setting the tone across Savage x Fenty’s summer visuals—from illustrated backdrops to social activations. The image became a core reference, adapted into the look and feel of the full launch, including high-profile placements like Vogue, Glamour, and Paper Magazine. Rihanna herself appeared within the world we helped build, proof that the collage wasn’t just decoration, it was direction. Seen by millions across platforms, the campaign captured the brand’s signature mix of heat, play, and radical inclusivity, turning a simple open call into a fully realized visual system.
Credits
Silvana Bossa
Illustrator
Fabian Olarte
Art Director
Rafatoon
Creative Director
Links
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